To give you a sense of the tone of the emails, here is a short sample from the first email in the sequence:

"Congratulations! You’ve completed your estate planning documents. Everything is signed and in place, which means you are now about two-thirds of the way toward ensuring your trust accomplishes its most important objective: allowing your heirs and beneficiaries — your loved ones — to bypass the probate process. As we’ve discussed, this will save them time, money, and stress at a moment when they’ll need relief the most. To make that outcome a reality, it is essential that you complete the trust funding process. Over the coming weeks (and throughout the next year - or until you let us know you’ve finished the work), we’ll send you reminder emails to help you stay on track with this crucial step."